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Let’s STOP creating S**T
First let me get this out of the way…I’m a GI Joe fan! Illuminating Angels & Demons film I own most of the first edition toys and with this weeks release of the movie was feeling like a 5 year old...
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Creative stretching
One of the challenges of proposing and then implementing new ideas is the resistance that comes from the success that a business already has. If it ain’t broke, don’t fix it right? Wrong! We are...
View ArticleHow Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience
Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of...
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